More than one million gather to celebrate Raptors NBA win | AFP

A crowd estimated at more than one million people gathers across downtown Toronto for a giant parade to celebrate the Toronto Raptors winning their first NBA title.

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Toronto celebrates Raptors’ NBA championship

Toronto celebrates Raptors’ NBA championship

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Raptors fans celebrate historic NBA title | AFP

Raptors fans are ecstatic in Toronto, Canada after their team beat the Golden State Warriors to win their first ever NBA Final.

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Toronto filled with cheers as fans watch Raptors’ NBA win | AFP

Raptors fans watch the screening of the live NBA 2019 Finals match of Toronto Raptors versus Golden State Warriors resulting in the Raptors taking home their first ever champions trophy. IMAGES

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Huge Toronto crowd celebrates Raptors’ win

Thousands in Toronto cheered on the Raptors, who won their first NBA championship on Thursday night. The Raptors defeated the two-time defending champion Golden State Warriors 114-110 on Thursday in Oakland, in Game 6 of the NBA Finals. (June 14)

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Canadians react to ban on single-use plastics | AFP

People in Toronto react to Canadian Prime Minister Justin Trudeau’s announcement that his government will seek to ban single-use plastics by 2021. Many say they support the move, believing the use of plastic “is not necessary”.

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Why Canada Goose Jackets Are So Expensive | So Expensive

Canada Goose jackets are made to withstand the coldest places on earth, and the company has a brand history to back it up. CEO Dani Reiss used that history when he turned the company into what it is today.

Following is a transcript of the video:

Narrator: This jacket has been banned from a UK high school. Why? An effort to poverty-proof the school environment. Shielding low-income students from feeling bad about not having a pricey coat. Canada Goose jackets cost anywhere from $500 to $1,500, and they’re not just popular in English high schools. They’re everywhere. How did these coats get so popular? And why are they so expensive?

Pamela Danziger: Canada Goose started out as a working-class brand, and it was really focused on the working-class laborers up in Canada.

Narrator: Canada Goose was founded in 1957 by Sam Tick in a warehouse in Toronto, and it was originally called Metro Sportswear. By the ’80s, people were sporting the company’s jackets in the coldest places on Earth. Its expedition parka became standard-issue at Antarctica’s McMurdo Station, where the scientists nicknamed it “Big Red.” And in 1982, one of the company’s jackets made it to the top of Mt. Everest on the back of Laurie Skreslet, the first Canadian to summit the mountain.

Susan Fournier: So we’re always trying to find the authentic in a saturated world that’s kinda contaminated by materialism. You get those credentials through the craftsmanship. You also get it through a history of the brand, where it’s born of experiences that were actually real that then became products.

Narrator: So what do Canada Goose jackets have that others don’t? The company uses high-quality Canadian Hutterite down, recognized as one of the highest quality in the world. The company claims its animal fur trim disrupts air flow and protects exposed skin against frostbite. In fact, Canada Goose says its jackets can withstand temperatures as low as -30° Celsius. And that sort of quality doesn’t come cheap. Western coyote fur, similar to what Canada Goose uses, is estimated to cost $104.

Danziger: People need that kind of performance, that kind of functional quality in their day-to-day lives, and it’s unusual to see such a brand transform into a luxury brand, but Canada Goose has been very successful at making that transition.

Narrator: By the turn of the millennia, the company got a new CEO who would revolutionize the name “Canada Goose” into the luxury brand we know today. In 2001, Sam Tick’s grandson, Dani Reiss, was named as the company’s president and CEO. He started expanding the brand in Stockholm. His commitment to quality limited supply, but that only increased demand. The brand spread throughout Europe, mainly on word of mouth. Then Reiss targeted America. His parkas became the unofficial uniform for cold-weather film crews, and in 2004, the coats made it in front of the camera. Reiss continued to market through the silver screen, sponsoring film festivals in cold places like the Berlin Film Festival and Sundance. And its US exposure hit a new high in 2013 when Kate Upton donned a Canada Goose parka on the cover of Sports Illustrated.

Fournier: Cultural marketing is that the products are part of the culture, and the advertising is actually the products just living lives with the people who use it. 

Danziger: Through that association, they really raised their stature, and again that’s an interesting, authentic way that Canada Goose made its entrance into the luxury market.

Narrator: There has been some backlash though. PETA has protested against the company’s production methods and pushed the company to use a cruelty-free alternative. Despite the protests, the company is on the upswing. At the end of 2013, Reiss sold a majority stake in the company to Bain Capital, which allowed the company to expand manufacturing in Toronto and Winnipeg and eventually open a store in New York City. Its expansion continued for four years, and in 2017, the company went public. On its first day of trading, the company’s stock jumped 25%, and it’s continued to rise through most of 2018. The company’s revenue has increased from CAN$291 million in 2015 to CAN$591 million in 2018, a 77% increase.

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Why Canada Goose Jackets Are So Expensive | So Expensive

Knightley on Time’s Up: ‘The work is gonna be tough, and it’s gonna take a while’

(12 Sep 2018) Speaking at the world premiere of new movie, “Colette” in Toronto, actress Keira Knightley reflected on Les Moonves resigning from CBS in the wake of more sexual misconduct claims, saying “there’s a light that’s been shone on our industry, and we got to make it better.” (Sept. 12)

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Xavier Dolan’s English language debut at Toronto film festival

Game of Thrones star Kit Harington joins Susan Sarandon and other cast members on the red carpet for the premiere of acclaimed director Xavier Dolan’s “The Death and Life of John F. Donovan.” The film, which marks Dolan’s first movie in English, chronicles the correspondence between a child and a TV star who dies at a young age.