The Rise And Fall Of Sega

In the early ’90s, Nintendo dominated the video game industry, holding over 90% of the market. It would be foolish to challenge that dominance, but that’s exactly what Sega did. With an aggressive marketing campaign and a new star in Sonic the Hedgehog, Sega solidified itself as a top contender in the industry and a force to be reckoned with. However, its reign at the top was short-lived, as it eventually caused its own downfall with a series of tragic mistakes. Here’s how Sega rose to the top and then plummeted to the bottom.

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The Rise And Fall Of Sega

The Rise and Fall of Hummer

In the 1990s, the militaristic off-road machine known as the Hummer was a major part of American pop culture. But in fewer than 20 years, Hummer went from being one of General Motors’ most recognizable brands to a relic of the past. We explored what led to its rise and fall.

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The Rise and Fall of Hummer

The Rise And Fall Of Juicy Couture

Juicy Couture went from being beloved by celebrities like Paris Hilton to being sold at discount retailer Kohl’s. While the brand dominated the early 2000s with its tracksuits, accessories, and perfume lines, it quickly lost its value following the Great Recession.

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The Rise And Fall Of Juicy Couture