Animal welfare activists protest against bullfighting in Pamplona | AFP

PETA and Anima Naturis protest in front of Pamplona townhall against San Fermin and the “murder” of bulls.

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Why Canada Goose Jackets Are So Expensive | So Expensive

Canada Goose jackets are made to withstand the coldest places on earth, and the company has a brand history to back it up. CEO Dani Reiss used that history when he turned the company into what it is today.

Following is a transcript of the video:

Narrator: This jacket has been banned from a UK high school. Why? An effort to poverty-proof the school environment. Shielding low-income students from feeling bad about not having a pricey coat. Canada Goose jackets cost anywhere from $500 to $1,500, and they’re not just popular in English high schools. They’re everywhere. How did these coats get so popular? And why are they so expensive?

Pamela Danziger: Canada Goose started out as a working-class brand, and it was really focused on the working-class laborers up in Canada.

Narrator: Canada Goose was founded in 1957 by Sam Tick in a warehouse in Toronto, and it was originally called Metro Sportswear. By the ’80s, people were sporting the company’s jackets in the coldest places on Earth. Its expedition parka became standard-issue at Antarctica’s McMurdo Station, where the scientists nicknamed it “Big Red.” And in 1982, one of the company’s jackets made it to the top of Mt. Everest on the back of Laurie Skreslet, the first Canadian to summit the mountain.

Susan Fournier: So we’re always trying to find the authentic in a saturated world that’s kinda contaminated by materialism. You get those credentials through the craftsmanship. You also get it through a history of the brand, where it’s born of experiences that were actually real that then became products.

Narrator: So what do Canada Goose jackets have that others don’t? The company uses high-quality Canadian Hutterite down, recognized as one of the highest quality in the world. The company claims its animal fur trim disrupts air flow and protects exposed skin against frostbite. In fact, Canada Goose says its jackets can withstand temperatures as low as -30° Celsius. And that sort of quality doesn’t come cheap. Western coyote fur, similar to what Canada Goose uses, is estimated to cost $104.

Danziger: People need that kind of performance, that kind of functional quality in their day-to-day lives, and it’s unusual to see such a brand transform into a luxury brand, but Canada Goose has been very successful at making that transition.

Narrator: By the turn of the millennia, the company got a new CEO who would revolutionize the name “Canada Goose” into the luxury brand we know today. In 2001, Sam Tick’s grandson, Dani Reiss, was named as the company’s president and CEO. He started expanding the brand in Stockholm. His commitment to quality limited supply, but that only increased demand. The brand spread throughout Europe, mainly on word of mouth. Then Reiss targeted America. His parkas became the unofficial uniform for cold-weather film crews, and in 2004, the coats made it in front of the camera. Reiss continued to market through the silver screen, sponsoring film festivals in cold places like the Berlin Film Festival and Sundance. And its US exposure hit a new high in 2013 when Kate Upton donned a Canada Goose parka on the cover of Sports Illustrated.

Fournier: Cultural marketing is that the products are part of the culture, and the advertising is actually the products just living lives with the people who use it. 

Danziger: Through that association, they really raised their stature, and again that’s an interesting, authentic way that Canada Goose made its entrance into the luxury market.

Narrator: There has been some backlash though. PETA has protested against the company’s production methods and pushed the company to use a cruelty-free alternative. Despite the protests, the company is on the upswing. At the end of 2013, Reiss sold a majority stake in the company to Bain Capital, which allowed the company to expand manufacturing in Toronto and Winnipeg and eventually open a store in New York City. Its expansion continued for four years, and in 2017, the company went public. On its first day of trading, the company’s stock jumped 25%, and it’s continued to rise through most of 2018. The company’s revenue has increased from CAN$291 million in 2015 to CAN$591 million in 2018, a 77% increase.

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Why Canada Goose Jackets Are So Expensive | So Expensive

Animal welfare activists protest in Pamplona

Animal rights activists protest against bullfighting and bull-running during a demonstration called by the People for the Ethical Treatment of Animals (PETA) and Anima Naturalis pro-animal groups on the eve of the San Fermin festivities in the Northern Spanish city of Pamplona.

PETA Protests Iditarod Sled Dog Race

The Iditarod Trail Sled Dog Race had its ceremonial start Saturday in downtown Anchorage, where fans lined the streets to cheer mushers as they took a leisurely 11-mile run through the city. PETA protested the race for the first time in person. (March 3)

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PETA hold Paris demo to raise public awareness for veganism

Several dozen members of PETA and Vegan Impact stage a demonstration near Beaubourg to raise public awareness of veganism. While activists show photographs of ill-treated farm animals, others lie on the ground in imitation of a crime scene, with chalk outlines for the animals.

For Wild Horses, It’s Ride Or Die (HBO)

Last week congressional Republicans, led by H Morgan Griffith, revived a procedural rule from 1876 – the Holman rule – which allows any member of Congress to propose amending an appropriations bill to single out a government employee or cut a specific program. That means a federal employee’s salary could be cut to $1 and any program could be given a budget of $0. Griffith’s charge to enact the old rule came after he found out it costs $80 million to look after wild horses on federal land.

VICE News travels to the open rangeland of Nevada to document how the Bureau of Land Management deals with a large scale problem plaguing open land: wild horses. Overpopulation means that the wild horses destroy the land so Bureau of Land Management officials need to corral them into pens and care for them at a high cost to the US government. From there things get complicated – activists want to train the horses so they can be adopted; some conservationists have a more hard lined idea, suggesting the horses should be killed.

Read the full article here – http://bit.ly/2iSUX1M

Watch: “Thousands of Indians want to reinstate a bull-taming festival and ban PETA” – http://bit.ly/2jV0GWq

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VICE News Daily: Beyond The Headlines – December 19, 2014

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The VICE News Capsule is a news roundup that looks beyond the headlines. Today: Kenyan lawmakers approve controversial anti-terror legislation but not without a fight, PETA uncovers shocking dog skin trade in China, U.S. Navy shows off a drone that looks like it belongs in ‘Jaws’, and deadly fighting between vigilante groups in western Mexico.

KENYA
Fists Fly Ahead of Parliament Vote on Terror Laws
Opposition lawmakers warn the new legislation violates civil liberties and freedom of speech.

CHINA
PETA Discovers Sizable Trade in Dog Skin
During a one-year investigation, animal rights group PETA discovered the widespread slaughter of dogs for meat and skin sales.

U.S.A.
Navy Unveils ‘GhostSwimmer’ Drone
It looks and swims like a shark, but this new gizmo could in the future be a useful tool in surveillance, intelligence and reconnaissance missions.

MEXICO
Eleven Dead in Fighting Between Vigilante Groups
Authorities say a turf war between two leaders triggered the violence in Michoacan State.

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