Around 50 animal rights activists stripped off and covered themselves in fake blood at a protest against what they regard as the cruelty of the fur industry on a cold winter’s Sunday in Madrid.
Under pressure from activists and concerned consumers, several fashion brands have recently pledged to stop using furs in clothing, something cited by organisers AnimaNaturalis as a success.
“Companies like Gucci, Armani, are replacing natural fur with artificial fur of equal quality or superior,” said Jaime Posada, the group’s co-ordinator in Madrid.
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