Inside The Thriving Business Of ‘Man Weaves’ (HBO)

What if there was a cure for male baldness? What if you could pay to naturally look 10 years younger? There may not be a permanent solution but we might have found a temporary one. Hair weaves are a technique Black women (and all women) have used for years, but it’s recently become an emerging practice amongst Black men. Mintel, a global market research provider, values the Black hair care industry at more than $2.54B. While Black women contribute to a lion’s share of the market, Black men aren’t exempt from wanting great looking hair. Wade Menendez aka Wade the Barber is the owner of The W Hair Loft in Glen Burnie, MD, and a pioneer in the field of Black male hair units. In the video above, Vice News visited one of Menendez’s classes to document the business behind the sought-after technique.

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