Starbucks is trying to recreate the viral success of the Unicorn Frappuccino with a new Halloween-themed drink.
Earlier this month, news broke that from Thursday, October 26 to Tuesday, October 31, Starbucks will serve a “Zombie Frappuccino.”
While Starbucks hasn’t officially confirmed the drink, some stores have put out signs advertising the Zombie Frappuccino. And, some people have even managed to get their hands on the drink. And, just like the Unicorn Frappuccino, it looks like it was created for Instagram, with bold colors and a wacky design.
The cream-based Frappuccino will use green caramel apple powder and pink powder. Pink “brains” whipped cream and pink mocha drizzle will complete the classic Frankenstein coloring.
The super-limited-time offering of the Zombie Frappuccino is reminiscent of the Unicorn Frappuccino, which Starbucks released in April.
The Unicorn Frappuccino was only on Starbucks’ menu for five days, but it went viral online. The drink netted a huge amount of press for Starbucks, and paid off in actual sales.
However, the Unicorn Frappuccino also put immense pressure on in-store workers, especially baristas.
Making the Unicorn Frappuccino was messy and time-intensive. Many locations had used up ingredients by the end of the first day, and had to face angry customers.
It seems likely that the colorful Zombie Frappuccino will create some similar problems. As one barista wrote on Instagram: “this is about to be a mess.”
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