From frozen pizza to Eggo waffles to Trader Joe’s, frozen food has taken over the grocery store. But frozen food wasn’t always this popular. There was a time when Americans bought only a couple of pounds of frozen food per year. The breakthrough that gave us frozen food was pioneered by Clarence Birdseye. But what started out as frozen peas and fish has grown to an almost $300 billion industry.
MORE BUSINESS INSIDER VIDEOS:
How Chefs In The NBA Bubble Make 4,000 Meals A Week | Big Business
The Rise Of $12 Salads
How Restaurants Make 800,000 Meals (And Counting) For Frontline Workers | Big Business
#Food #FrozenFood #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit us at: https://www.businessinsider.com
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Amazon Prime: http://read.bi/PrimeVideo
Frozen Food: The $300 Billion Idea That Changed How We Eat