Inside America’s Only Beluga Caviar Farm

We visited the only caviar farm in the United States legally allowed to breed beluga sturgeon. Russian immigrant Mark Zaslavsky brought live beluga into the country in 2003, just before the US government banned imports of the species in 2005.

Beluga sturgeon are native to the Caspian Sea, and are classified as critically endangered by the World Wildlife Fund.

The farm breeds five different types of sturgeon, some of which don’t take as long to mature as beluga, which allows the company to harvest their eggs for caviar and take them them to market.

Zaslavsky has pledged, as part of his agreement with the US government, to donate fertilized beluga eggs in the hopes that they will eventually strengthen the population of beluga in the wild.

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Inside America’s Only Beluga Caviar Farm

WarnerMedia Exec On The Future Of Marketing

WarnerMedia marketing executive Molly Battin explains how the company has shifted its strategy to keep up with changes in technology and audience behavior.

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WarnerMedia Exec On The Future Of Marketing

Testing The 2020 GMC Sierra’s Six-Way Tailgate | Real Reviews

The GMC redesigned the tailgate on its 2020 line of Sierra’s. The new tailgate dubbed, the MultiPro Tailgate offers five new functions to assist with loading and unloading. We tested all five functions to see how well they work.

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Testing The 2020 GMC Sierra’s Six-Way Tailgate | Real Reviews

General Mills Chief Brand Officer On What A Marketers Job Really Is

Brad Hiranaga says the best marketers understand the fundamentals of the business but also think creatively about how products can solve problems.

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General Mills Chief Brand Officer On What A Marketers Job Really Is

How Swiss Army Knives Are Made | The Making Of

Over 45,000 pocket knives are produced each day by Victorinox, Europe’s largest knife manufacturer. The iconic Swiss Army knife has been around for nearly 130 years. It was originally created by Karl Elsener in 1891. We visited the flagship store in Geneva, Switzerland to look at some of the company’s 400 different knife models.

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How Swiss Army Knives Are Made | The Making Of

Inside LSU’s $28 Million Football Building

Louisiana State University (LSU) unveiled its $28 million renovated Football Operations Building in July 2019. The new facility features a state-of-the-art locker room with sleep pods, charging stations, and new technology. The renovated building was designed by HNTB Architecture, which previously designed other multimillion-dollar athletic centers.

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Inside LSU’s $28 Million Football Building

The Rise And Fall Of The Volkswagen Beetle

In its 81-year run, the Beetle sold over 23 million units. In 2019 the final Beetle rolled off the line in Puebla, Mexico. After eight decades, has the Volkswagen Beetle finally hit the end of the road?
Scott Keogh, Volkswagen America CEO, says “never say never.”

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The Rise And Fall Of The Volkswagen Beetle

Hurricane Dorian Satellite Footage As It Approaches Puerto Rico

Hurricane Dorian is gaining intensity as it passes over the Virgin Islands and Puerto Rico. It could hit Florida by Monday.

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Hurricane Dorian Satellite Footage As It Approaches Puerto Rico

Facebook Exec Co-Founded And Then Got Fired From Pets.com

Facebook’s Vice President of Global Marketing Solutions, Carolyn Everson, sat down with Business Insider’s Sara Silverstein at the Cannes Lions Festival. Everson talks about a hurdle from her past that she was completely embarrassed by but now is an important part of her story.

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Facebook Exec Co-Founded And Then Got Fired From Pets.com

Sneaky Ways Sephora Gets You To Spend Money

Sephora has a massive following and was named retailer of the year at the 2018 World Retail Congress. Members of their rewards program have spent upwards of $35,000 to redeem on exclusive members-only trips. The store offers unique technology, Color IQ, to identify specific foundation shades to match customers to products.  

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Sneaky Ways Sephora Gets You To Spend Money