Barry prompts flooding in Mississippi

Tropical Depression Barry transformed part of the Mississippi Delta into what the state’s governor described as “an ocean.” (July 15)

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Here’s the latest for Monday July 15th: Democratic outrage after Trump tweets; Epstein going to court; South deals with Barry floods; Wildfire threatens Nevada homes.

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Louisiana Governor: Barry not worst case scenario

Louisiana Gov. John Bel Edwards said he was “extremely grateful” that Tropical Depression Barry had not caused the disastrous floods that were forecast, but he urged residents to be cautious as they ventured outside. (July 15)

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New Orleans Mayor: city ‘spared’ by storm

The mayor of New Orleans says the city is “beyond lucky” after tropical storm Barry failed to cause significant flooding or damage in the city over the weekend. (July 14)

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Coast guard rescues man, dog from Barry

The U.S. Coast Guard released video of a helicopter crew rescuing a 77-year-old man and a dog from a home after floodwaters from Tropical Storm Barry inundated southern Louisiana. (July 14)

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U.S. Coast Guard holds Hurricane Barry briefing

The U.S. Coast Guard says it has rescued a number of people stranded in their homes in Louisiana because of life-threatening storm conditions. (July 13)

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Here’s the latest for Saturday, July 13th: Barry has made landfall weakened to a tropical storm; Louisiana Governor says levees hold but the storm remains a threat; Islamic extremists attack Somali hotel; Meditation helps kids stay calm in class.

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Tropical Storm Barry takes aim at Louisiana, nears hurricane strength | AFP

Winds pick up in Morgan City, Louisiana as Tropical Storm Barry lashes the southern US state with heavy rains and gales. IMAGES of coast line

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Louisianans prepare for Tropical Storm Barry’s landfall | AFP

Residents on Louisiana’s coast brace for Tropical Storm Barry’s landfall as some roads are already under water. The National Hurricane Center said Barry could “become a hurricane late Friday or early Saturday.”

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Tropical Storm Barry is a “life-threatening storm”

Tropical Storm Barry began rolling in from the Gulf of Mexico on Friday with the potential for one of the biggest drenchings Louisiana has ever seen. (July 12)

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New Orleans’ hunkers down for Barry

As Tropical Storm Barry’s outer bands began to blow through New Orleans, residents and tourists alike didn’t let it dampen their plans. (July 12)

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Here’s the latest for Friday July 12th: Trump drop bid to have citizenship question on census; Tropical Storm Barry expected to become hurricane; Hawaii brush fire forces evacuations; Coast Guard says it intercepted drug-smuggling submarine.

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Mayor: New Orleans can’t pump its way out of storm

The mayor of New Orleans says the city’s water pumps are “working at optimal capacity” as Tropical Storm Barry moves toward the state’s Gulf coast. (July 11)

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Sneaky Ways Trader Joe’s Gets You To Spend Money

Trader Joe’s has developed a cult-like following over the years. Trader Joe’s made $13.3 Billion in 2017. Trader Joe’s is America’s favorite, but have you ever wondered why it’s so easy to spend money at Trader Joe’s? The answer goes a bit deeper than you would think.

Following is a transcript of the video:

Narrator: Okay, so imagine yourself at the grocery store. You’re hungry but you don’t really feel like cooking. I guess pasta’s pretty easy. Suddenly you’re faced with this. That’s so many choices. Do you go for the classic tomato basil? How ’bout creamy Alfredo? But what exactly is the difference between these two or these three? Wait. Why is this so hard? Trader Joe’s is the surfy, laid back grocery chain know for it’s cheap prices and floral print clad staff. Data science professionals have ranked it number one in customer preference for two years running. The brand has held off on going high tech. They keep it simple with no online store, no loyalty programs, and no sales. When you break it down to square footage, Trader Joe’s is actually selling more than double its competitors like Whole Foods. But how much money you spend at Trade Joe’s ultimately comes down to what you are choosing to buy. But what about Trader Joe’s makes it so easy to choose?

Barry Schwartz: I spent, I’ve spent the last 25 years studying how people make decisions.

Narrator: That’s Barry Schwartz, a psychologist, a professor, and a Trader Joe’s enthusiast himself.

Schwartz: I think Trader Joe’s is the best example of how the world should be constructed.

Narrator: Whoa, take it easy there Barry. Barry coined the term the paradox of choice and quite literally wrote the book on it and it basically describes how you would think that the more–

Schwartz: Choice we have, the better off we are. That turns out empirically not to be true. When you give people too many options, they get paralyzed instead of liberated.

Narrator: The store has always focused on a unique selection of products rather than a large amount of them. I wanted to find out if there was choice-limiting going on at Trader Joe’s. So I went to my local market to count some things. I counted 144 pasta sauces, 44 olive oils, and 172 cereals. That’s a lot of choices. So then I went to Trader Joe’s. And they had an approachable 14 pasta sauces to choose from. Same goes for olive oils, canned beans, and cereals. At Trader Joe’s, there’s simply less to choose from. So then I asked Barry if he thought Trader Joe’s perhaps had inklings of the paradox of choice in mind when designing their shopping experience.

Narrator: Well then what exactly would explain why Trader Joe’s practices a scaled down approach to shopping?

Schwartz: They probably did it as a way of controlling costs. Managing inventory, you know, simplifying the supply chain. And somebody thought that if you offered other kinds of value, people would be willing to forgo options. You can’t have everything but anything we’ve got is worth having and we make your life simpler.

Narrator: In fact, when you look at Trader Joe’s humble beginnings, the original Joe, Joe Coulombe, founded the business on quality over quantity. Trader Joe’s made $13.3 billion in 2017 a number that’s likely going up. The core of any business is the customer service which Trader Joe’s excels at. The employees, or crew-members as they’re called, are all extremely attentive and helpful. In short, they’re there to make your life easier. This ideology is embodied in their food as well specifically their frozen food. And Americans have always had a certain affection for a heat-and-serve mentality. Frozen dinners are easy, fast, and little mess. However, about half the time, the frozen section aisle remains pretty empty. According to Phil Lempert, a supermarket analyst, this is due to the frosty barrier of the freezer section. Opening that icy cold door likely means you’ve already committed to purchasing something which doesn’t tend to lead to much product discovery. Compare that to Trader Joe’s open freezer bins and you can start to see the difference.

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Sneaky Ways Trader Joe’s Gets You To Spend Money

Who is Louie Anderson rooting for at Emmys?

(17 Sep 2018) “Baskets” actor Louie Anderson says he’s hoping Henry Winkler will beat him to the Outstanding Supporting Actor in a Comedy Series Emmy for his role in comedic drama “Barry.” (Sept. 17)

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