Passersby check out virus-themed murals in Austin

Artists paint a series of coronavirus-themed murals on the outsides of boarded-up businesses in Austin, Texas. (March 26)

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1 dead, 3 hurt in Austin ‘stabbing incident’

Emergency officials say one person was killed and three others hurt in a reported “stabbing incident” in downtown Austin, Texas. Police say a suspect was taken into custody Friday morning. (Jan. 3)

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Artist creates 2-acre image of Beto O’Rourke

An artist and Beto O’Rourke fan took his support for the Texas Democratic presidential candidate to a new level in creating a piece of artwork of O’Rourke’s face in an Austin, Texas field. (March 19)

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Alexandria Ocasio-Cortez walks red carpet at SXSW

New York Representative Alexandria Ocasio-Cortez arrives at the “Knock Down The House” movie premiere during the 2019 SXSW conference and Festivals at the Paramount Theatre in Austin, Texas. The documentary follows her campaign and the campaigns of three other female candidates running for Congress.

Gary Clark Jr. passing passion for music on to kids

Gary Clark Jr. says becoming a father has made him more efficient in the recording studio. At home, the Austin, Texas-based guitarist and singer says he’s trying to pass his passion for music on to his 4-year-old son and 1-year-old daughter. (March 8)

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Gary Clark Jr. confronts racism on ‘This Land’

Gary Clark Jr. is confronting racism with his new album’s lead single “This Land.” The singer and guitarist says he sensed a change in his Austin, Texas neighborhood during the 2016 presidential campaign, and then a confrontation with a neighbor prompted him to write the angry, blues-rock song. (March 1)

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This School District In Texas May Create Its Own Police Force (HBO)

JJ Strong has been a cop at Round Rock High, near Austin, for the past four years. His job involves roaming the halls on the lookout for kids causing trouble, whether it be getting in fights, smoking weed, or just generally being up to no good. And all the while, he’s constantly thinking about what he’d do if someone burst into the school with a gun.

“That’s always in the back of your mind,” Strong told VICE News, during his rounds one day last month. “Because if you’re not prepared, if you haven’t thought of a game plan, you’re not going to know what to do.”

In the year since the shooting at Parkland’s Stoneman Douglas High, schools around the country have gone to extraordinary lengths to keep their students safe. Some have installed hi-tech equipment and bulletproof windows. Others have encouraged their teachers to carry their own firearms. But the most fundamental aspect of school safety remains the most traditional: School police.

And now, some changes are coming.

Officer Strong is what’s known as a school resource officer, or SRO, a part of a program that dates to the 1950s, which has grown rapidly over the past few years. These days, it’s getting an overhaul: The Round Rock school district is among those considering trading their SRO program in for a self-contained, in-house police department, something 248 other districts in the state have already done — 34 in the last year alone.

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Why YETI Coolers Are So Expensive | So Expensive

YETI coolers have become a status symbol in the United States. The expensive, high-tech coolers range between $200 and $1,300. The technology used to make the coolers, combined with a highly effective marketing campaign, has made YETI a popular lifestyle brand that also makes apparel, drinkware, and even pet products.

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Following is a transcript of the video:

Graham Flanagan: YETI is known for its expensive coolers that have become a status symbol in America. This is their most expensive, the 82-gallon Tundra 350, that retails for $1,300. Since the company was founded in 2006, YETI has become an iconic brand. And they make a lot more than just coolers. Drinkware, apparel, and even dog bowls.

But the coolers are what they’re best known for. Like the popular Tundra 35 that retails for $250. But you can get a comparably-sized cooler from legacy brands like Coleman and Igloo for around $40. Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing.

The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt there weren’t any coolers on the market that kept their catches, kills, and beverages cold enough for long enough. They teamed up with a factory in the Philippines to create a cooler that they described as indestructible, with superior ice retention.

Their first cooler hit the market in 2006. If you were serious about keeping your catches, kills and “brewskies” as cold as possible, you needed a YETI.

Fisherman: Whoop. Don’t worry it’s a YETI.

Flanagan: So, how do they work? The cooler’s shell is made of a common plastic called polyethylene with a process called rotomolding, which uses high temperature and low pressure to create one piece of hollow plastic. Rotomolding is also used to make kayaks. The shell is pressure injected with up to three inches of commercial-grade polyurethane foam. And that’s what keeps your beers, I mean, that’s what keeps your catches and kills cold for so long.

The coolers feature a full-frame, freezer-quality gasket that seals around the entire lid to minimize air exchange. And I can tell you from experience, they work. But are they worth the high price tag? I asked on of those questions on my Facebook profile, and the responses were mixed.

“Definitely.”

“They’re heavy AF.” They are heavy.

“No.”

“There are cheaper brands that work just as well.”

There are some rotomolded YETI competitors like Orca, OtterBox and RTIC, that are slightly cheaper, but still comparably priced. None of them have been able to create the brand phenomenon that YETI has seen.

In October of 2018, YETI went public when they filed an IPO on the New York Stock Exchange. And the company’s market cap is now estimated at $1.5 billion.

So, how are YETI coolers able to carry that high price tag? Marketing. Highly effective marketing. And their campaign to ramp up the population of YETI nation is just getting started. The company recently hired the former head of marketing for Calvin Klein to be its Chief Marketing Officer. And the company’s effective use of the all-American, rugged, outdoor lifestyle keeps customers coming back for more.

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MORE SO EXPENSIVE CONTENT:
Why Louboutin Shoes Are So Expensive

Why Bluefin Tuna Is So Expensive

Why The New York Knicks Are So Expensive

#YETI #Coolers #BusinessInsider

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Why YETI Coolers Are So Expensive | So Expensive

Severe weather barrels Texas, Midwest

(27 Dec 2018) Severe weather has affected a wide swath of the Midwest. There was heavy rain and flooding in Houston and Austin, Texas, while heavy snow buried parts of Kansas, the Dakotas and Minnesota. (Dec. 27)

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Apple expanding in Austin, other US locations

(13 Dec 2018) Apple will build a $1 billion campus in Austin, Texas, break ground on smaller locations in Seattle, San Diego and Culver City, California, and soon expand in other U.S. cities, too. (Dec. 13)

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Flooding puts pressure on Texas dams

(19 Oct 2018) Dams in the Austin, Texas area are under pressure due to days of heavy rain. Floodgates are open at some dams in the Austin area to keep lakes from overflowing. (Oct. 19)

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Raging floods rip down a bridge near Austin, Texas

Raging floods ripped down a bridge near Austin, Texas on Tuesday, after heavy downpours of rain lashed the area.
The Llano River rose to 30ft (9.1m) above flood level, according to local news. Footage shows parts of the FM 2900 bridge being carried down the river in Kingsland, northwest of Austin, after it had collapsed.

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Texas flooding causes bridge collapse, evacuation

(16 Oct 2018) Raging floodwaters have destroyed a bridge over the Llano River in Kingsland, Texas. The community is about 65 miles northwest of Austin. (Oct. 16)

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Patriot Prayer hold ‘Free Alex Jones Rally’ in Austin, Texas

Members of right-wring group Patriot Prayer gathered and marched across Austin, Texas to show support for radio show host and conspiracy theorist Alex Jones on Saturday.
The “Free Alex Jones Rally” was organised by group after web giants such as Facebook, Twitter, and YouTube banned Jones’s content.

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3D-printed gun co. owner accused of underage sex

(19 Sep 2018) The owner of a Texas company that makes 3D-printed guns is wanted on an arrest warrant alleging that he had sex with an underage girl and paid her $500. Austin police Cmdr. Troy Officer said at a news conference Wednesday. (Sept. 19)

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Video shows blast that killed Texas bomb suspect

(31 Aug 2018) The first publicly released video of Texas police closing in on the suspect in a series of deadly Austin package bombings shows officers approaching his SUV before the vehicle explodes. (Aug. 31)

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New name for Austin? Texas capital tries to avoid confederate history

The city of Austin in the U.S. may have to rethink its name. A report from the city’s Equity Office raised the issue that the Texas state capital was named after a supporter of slavery. And that’s a sensitive issue for a city that’s considered one of the most liberal in the whole country.

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US jet splits in half after crash in Honduras

A private jet which took off from Austin, Texas crashed off the end of a runway at Tegucigalpa’s international airport on Tuesday, splitting the aircraft in two, however, everyone on board reportedly survived.

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Jazz singer Hailey Tuck’s formative years in Paris

Jazz singer Hailey Tuck – who hails from Austin, Texas – looks back on her teenage experiences of Paris. (May 16)

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McConaughey sees both sides of gun debate

Matthew McConaughey discusses participating in March for Our Lives in Austin, while also understanding his gun-owning friends’ point-of-view. (April 24)

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Algae For Energy & The Priest Of Blockchain: VICE News Tonight Full Episode (HBO)

This is the March 21, 2018 FULL EPISODE of VICE News Tonight on HBO.

4:22 As the German government steps up its effort to deport migrants, many churches are defending them. They give rejected asylum seekers a place to hide and some have been converting Muslims to Christianity. VICE News visits a congregation in Berlin where the congregants are made up largely of migrants from Iran and Afghanistan.

10:32 Authorities in Central Texas confirmed today that the serial bomber in Austin is dead. The suspect, a 23 year old white male named Mark Anthony Conditt, blew himself up inside his car, while being pursued by law enforcement early this morning.

14:29 Way out in the California desert, researchers have installed a 900 foot metal chute full of green slimy algae. They think the algae can clean polluted water and become a renewable source of fuel, and they’re being bankrolled by a powerful backer: the Department of Energy’s National Nuclear Security Lab.

19:09 Patrick Byrne runs Overstock.com. He’s also a philosophy-loving libertarian, a survivalist with stashes of gold, and thinks bitcoin can save the world – an idea he’s putting into practice at his own company, which now encompasses a crypto exchange, its own ICO, and a slew of other blockchain-centric subsidiaries. VICE News profiles the bitcoin evangelist.

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Police Search for Motive in Austin Bombings

Three package bombs left on doorsteps have exploded in less than two weeks in Austin, killing two people, wounding two others and leaving investigators searching for any possible explanation or motive. All of the victims were minorities. (March 13)

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AP Top Stories March 13 A

Here’s the latest for Tuesday, March 13th: House Intel. Committee Republicans conclude no collusion with Russia; Nor’Easter heads for northeast states; Austin police suspect explosions linked; Pennsylvania Special Election Tuesday.

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