What’s Next for Juul

Since launching in 2015, Juul has dominated the e-cigarette market with its sleek design and flavored nicotine pods.

But what was once Silicon Valley’s $38 billion darling now faces Congressional investigations, criticism by the FDA, and a potential ban in the United States.

Juul was designed to help adult smokers quit cigarettes, but instead, has become the face of the youth vaping crisis.

So what exactly is next for Juul?

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What’s Next For Juul

Applebee’s Shocking Comeback

After years of struggling, 2017 looked like the end for Applebee’s. The restaurant chain rose to popularity in the 1990s thanks to its affordable menu but had a tough time drawing diners back in following the 2008 recession. It tried to reinvent itself to appeal to millennial diners, but failed. However, in 2018, Applebee’s made a shocking comeback. Here’s how the company is using new leadership, cheap drinks, and a return to its roots to turn its sales around.

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Business Insider tells you all you need to know about business, finance, tech, retail, and more.

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Applebee’s Shocking Comeback