When they infiltrated three morning news programs by passing themselves off as a hilariously un-athletic strongman duo, Brooklyn comedians Nick Prueher and Joe Pickett were not the first people to prank TV News.
Left-leaning activists The Yes Men famously infiltrated BBC, and right-wing provocateur James O’Keefe unsuccessfully attempted to plant a false story in the Washington Post. But Prueher and Pickett, who run the Found Footage Festival, have no overt political agenda and are happy to simply interrupt news programming with the absurd or profane.
Out of embarrassment or pragmatism, media companies generally avoid legal retaliation after getting pranked. Yet when Prueher and Pickett pranked Gray Television, the company sued, kicking off a battle over free speech, comedy, and how easy it can be get past TV bookers.
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